The Ultimate Step-By-Step Guide To Increase Your Website Traffic

Website traffic refers to users visiting a website over a period of time. It is measured as "visits" or "sessions." To sum up, web traffic is an essential part of digital marketing.

Why? Because that's how you can measure how many people visit your website. Also, you need people to visit your website before taking other actions, like purchasing.

Now, let's talk about...

Website traffic can...

1. Transform into action

Before visitor turns into paying customer, the first thing they need to do is to visit your website. They can't purchase if they don't, right?

So, that's one of the things why driving traffic to your eCommerce website is essential and why you should think of an effective strategy.

Website traffic can also...

2. Help you find the most effective marketing strategy

How? Because you always need to analyze your insights. It will help you find which strategy is working best in driving traffic.

And when you know where most traffic is coming from, you know which strategies to improve and optimize to get more.

Getting a lot of website traffic also allows you to...

3. Showcase your eCommerce brand

After driving traffic to your website, the biggest challenge is making the visitors stay. So, this is your chance to showcase what your brand and products are capable of.

Also, don't forget... first impressions last. Your website should captivate your visitors and keep them interested. That way, they can decide if they want to take action on your website.

I'm sure you want to get to the best part of this guide. So, let's start!

You've probably done this already... even before starting your business. But doing it again for your digital marketing efforts will be helpful.

You need to understand your market. This is important because you can figure out ways to implement it to get more traffic. The first thing you need to do is...

SEO or Search Engine Optimization is an excellent way to boost your discoverability on search engines.

But what is SEO, anyway? Search Engine Optimization is the process of improving your website traffic with the help of search engines. The higher your ranking is, the better.

So, SEO should be one of your focuses because it will help you increase your website traffic. And in this step, that's what we'll talk about.

But before that... why is SEO important for your brand and website traffic?

Importance of SEO

1. Provides value

When customers search for keywords or terms... they're looking for an answer. They need something valuable. It can be an informational blog, a site where they can shop what they're looking for, etc.

And your website can be that page. When they search for the things they need, your website should be the most helpful in answering their concerns.

2. Drives relevant people

You're not just driving the most random people to your website. You're driving prospects who are interested in your brand or products.

You should know this because they are searching for your keywords. Let's say you're selling gifts. If they search "where to buy wallets for men," that means they have the intention of buying one.

So, you're driving relevant people to your website—those genuinely interested in your brand or products.

3. Increases your visibility

Of course, this is one of the most important benefits of SEO. It can increase your visibility if you rank higher on search engines.

Because when your potential customers search for specific terms, your website will appear on the SERPs or Search Engine Results page's first page.

SEO is probably the cheapest way to drive traffic to a website because it's organic. So...

1. Provides value

When customers search for keywords or terms... they're looking for an answer. They need something valuable. It can be an informational blog, a site where they can shop what they're looking for, etc.

And your website can be that page. When they search for the things they need, your website should be the most helpful in answering their concerns.

2. Drives relevant people

You're not just driving the most random people to your website. You're driving prospects who are interested in your brand or products.

You should know this because they are searching for your keywords. Let's say you're selling gifts. If they search "where to buy wallets for men," that means they have the intention of buying one.

So, you're driving relevant people to your website—those genuinely interested in your brand or products.

3. Increases your visibility

Of course, this is one of the most important benefits of ecommerce SEO. It can increase your visibility if you rank higher on search engines.

Because when your potential customers search for specific terms, your website will appear on the SERPs or Search Engine Results page's first page.

SEO is probably the cheapest way to drive traffic to a website because it's organic. So...

1. Conduct a keyword research

Keywords are crucial in SEO. Why? Because these are the terms, your prospects use when searching on the search engine.

Here is an example:

As you can see, these are the results when I searched for "smartwatch for women." There's an eCommerce site and a magazine for women on the top results.

And just imagine how many people will click on your website if you're on the top result. That's the position you should strive for.

Before anything else, let's discuss some types of keywords because these are important in finding the right keywords to use.

1. Short-tail keywords. These keywords consist of 3 words or fewer. For example, "affordable watches."
2. Long-tail keywords. These keywords have more than three words. Because of that, they usually have a few search volumes. And they include keywords related to your brand. For example, "affordable rose gold watches."
3. Short-term keywords. These keywords have been relevant for some time. Since that's the case, the search volume decreases once the relevance or trend decreases.
4. Long-term evergreen keywords. Evergreen keywords are relevant at all times. For example, "how to take care of leather watches." These keywords are still related to your products and brand.
5. Geo-targeting keywords. You should include geo-targeting keywords in your strategy if you have a physical store. As the term suggests, it includes your location. For example, "smartwatches in the United Kingdom."

Now that you know some keywords to consider, let's discuss how to conduct keyword research.

First, you need to make a list of possible keywords that are related to your niche and target market. For example, you're selling clothes. Some keywords are "clothes for men," "clothes for toddlers," etc.

Doing so will give you an idea of what keywords to consider when researching for the keyword volumes.

Next, use keyword research tools. This will make your life easier and give you accurate results. Some tools you can use are:

• Google Keyword Planner
• MOZ Keyword Explorer
• QuestionDB

Then list all the keywords you come up with and use them on your website, blogs, social media, etc. This way, you can increase your chances of ranking higher on the SERPs.

2. Update your web content

For sure, you already have a lot of existing content on your website. So, you need to update them to boost your discoverability and get more traffic.

These include:

• Title tags
• Meta descriptions
• ALT texts
• Keyword placements
• Linking strategy

In doing so, you can make your content more discoverable by using the keywords you researched strategically.

3. Enhance technical SEO

Prospects can't visit your website if you don't enhance your technical SEO. Why? Because this is about how your website works.

If it doesn't work efficiently... how can they visit it, right? So, let's improve your technical SEO by...

1. Improving your website speed. How can you generate traffic if your website is loading slowly? Make sure to improve your website speed by removing unnecessary plugins and compressing large product images.
2. Securing your website. You should get an SSL certificate to boost your site's credibility. SSL certificates can also prevent interrupted session timeouts on your website.
3. Having a responsive website. You can't get more traffic if your website isn't working efficiently. So, you should ensure its responsiveness at all times.

Have you added these things to your checklist for increasing website traffic? Make sure to take note of all of these because there's more!

4. Expand on AEO 

Although not necessarily an SEO practice, Answer Engine Optimization (AEO) links to SEO and will directly contribute to your traffic and sales numbers. Case in point, OppoSuits, an online fashion store, leveraged AEO to boost revenue by 60.8%. 

AEO optimizes your website for AI search engines like ChatGPT, Perplexity, Gemini, and Google AI mode, which is especially important in an e-commerce context. AI search queries tend to link to high purchase intent: people generally use AI to ask questions around particular products, or what products could solve their pain points, for example. 

AI-generated answers, on the other hand, often mention brand or product names directly. As such, having your brand name mentioned across AI-generated results can be a real revenue driver for your business. Dedicated AEO monitoring tools like HubSpot AEO can make that happen. 

Such platforms let eCommerce stores: 

• Monitor existing brand visibility on AI search engines and measure it against competitors. 
• Evaluate brand mention sentiment to determine how AI engines view a particular brand or product. 
• Identify relevant prompts that trigger brand mentions in AI-generated responses.
• Pinpoint external product mentions by analysing the resources AIs used to generate responses. 
• Optimize for AEO through automated, personalized recommendations (like creating blog posts, landing pages, or FAQ sections around particular products, and more).

When coupled with a well put-together SEO strategy, AEO results compound. Proper SEO can make it more likely for AI search engines to find and cite your website content, while AI citations may send extra trust signals to SEO algorithms.

Driving traffic to your website also includes leveraging content marketing. This is one of the most effective ways to attract potential customers to your website. Here are the reasons...

Building a content distribution strategy will improve the reach of your content. That means the more people can see and engage with them... the more people you can redirect to your website.

Before we get into the tips, here are some factors to consider:

1. Your audience. We talked about this earlier. It's important to know who are your target customers so you can build the proper strategy.
2. The platforms. You don't need to distribute the same content on different platforms. Choose the ones where your customers are.
3. Your goals. What are the goals of your content? You can create an effective strategy if you know what you want to achieve.

Also, here are some of the types of content you can distribute:

• eBooks
• Podcasts
• Videos
• Blogs
• Case studies
• Webinars
• Presentations
• Emails

Make sure to apply the content marketing tips when creating them! After that, distribute them properly. Here are the...

You must know which platforms are giving all the traffic to your website. This way, it will be easier for you to improve and adjust your strategies.

So... how? There are different ways to check your insights. Here are some:

It's time to optimize your strategies based on the insights. Adjust your content distribution methods, create better content, and enhance your website.

See what changes you need to implement. Then on your next campaign, apply them. And recheck your insights. And then optimize again.

That's how to gain a lot of traffic and rank on the first page of the search engine. It's a never-ending process because your goals will get more significant for your brand.

So, if you want hundreds or thousands of people to visit your website, you must...