Do you always follow others before making any important business decisions?
Do you check High DA (Domain Authority) websites before creating one for yourself?
Do you always take a peek at your incoming mail before sending out one from your end?
Then sorry, my friend, you've been doing it wrong all your life. ❎
Your business is unique.
Your goals are different.
The resources you have can never be the same as others.
And, above all, your target audience is different.
Anything that works for others doesn’t necessarily work for you.
To figure out which website design copy, CTA color, or placement will produce the best results, you need to have a tool of your own.
You guessed it…
I am talking about A/B testing tools!
Why Should You A/B Test?
Ecommerce A/B testing is no longer a new field. You're probably familiar with the term.
With A/B tests, you can test two unique versions of the same thing to see which delivers the best results.
For example, you can create two unique copies of the same email. Now, send it out to two different groups of consumers.
The result?
You get to see which variant brings more value to the table.
Wondering which companies do a lot of A/B testing in 2021?
The quick answer… All of them.
Big companies, like Amazon, Facebook, and eBay, run thousands of A/B tests every year.
Google and Bing have also invested a lot in conversion efforts.
Not to forget, Airbnb and Booking.com also depend on performance testing experiments.
Have some extra time on your hands?
Check this article out. I found it interesting…
A/B Testing Case Study
Here's a little case study I want you to have a look at.
Grene is a famous retail chain company in Poland. The brand sells a host of agriculture-related products.
Why am I discussing this particular brand? Because they have been using A/B techniques for years.
Grene redesigned its mini cart and saw a massive 2-times increase in its purchase rate.
How Did They Run A/B Test To Analyze Their Mini Cart Page?
While running a test, Grene found out that:
Customers confused the free delivery USP as a clickable button
Users had difficulty seeing the cart total
Customers had to scroll down to the bottom of the page to click on 'Go to Cart’ CTA
Based on these findings, Grene made the following changes:
- They include a call-to-action (CTAs) button at the top
- To avoid unwanted clicks, they added a 'remove' button with each product
- Also, they almost doubled the size of their 'Add to Cart' button
With these minor changes, Grene grew its sales by up to 200%.
If Grene can do it, you can do it too…
Oh! I forgot to mention that Grene didn’t do it alone. They had VWO’s back. It is one of the best A/B testing tools out there.
Keep reading if you don’t want to miss out on other tools you can use for A/B testing?
Top 10 A/B Testing Tools For 2025 (Paid & Free)
1. VWO
Let’s start with VWO, which helped Grene achieve its goals.
More than 4500 enterprise brands trust Grene. This enterprise-grade A/B testing tool has everything to map the performance of your tests.
Because of the tons of features VWO offers, it is a perfect solution for complex case uses.
With VWO, you can run multiple tests at a time. It also helps you conduct qualitative and quantitative research work.
This tool is ideal for beginners. There is a drag-and-drop editor and a robust dashboard to gauge your test performance.
Key Features
- Code editor
- SmartStats feature
- Built-in heatmap tool
- Server-side testing
- Multi-arm bandit testing
- Mobile app testing
Brands That Use VWO
- eBay
- Chargebee
- Target
- Virgin Holidays
- Hyundai
If security, compliance, and scalability matter to you, VWO is for you.
Up Next Is My Favorite Tool...
2. Optimizely
Optimizely is my all-time favorite A/B testing tool. It comes with an all-inclusive suite of CRO tools.
The product focuses on high-end enterprise brands only.
Now, what does that mean?
It means you need a pocket full of cash to use Optimizely for your tests.
If web experimentation and personalization are your goals, Optimizely can be your safest bid.
What I loved about Optimizely is that I can use it on my dynamic websites. Also, it allows me to run multiple tests on the same page.
The best part?
The tool always delivers accurate results.
Key Features
- Server-side management capabilities
- Web experimentation and personalization services
- Multiple experiments on one page
- Testing on dynamic websites
Brands That Use Optimizely
- Uber
- Spotify
- The New York Times
- Slack
- Udemy
Go for Optimizely if you want to optimize your entire customer experience.
Now, We Have…
3. Crazy Egg
Crazy Egg is your one-stop solution for A/B testing and analytics.
It answers all the questions that digital marketers ask.
You can test variations of different pages with no coding experience.
Oh, you want more reasons?
It can also help you with heat mapping and click mapping. If you’re looking for an A/B testing tool for your small business, you can invest in Crazy Egg right away.
Some of my favorite Crazy Egg features include:
Key Features
- Quick installation and user-friendly interface
- Website interaction details
- A/B testing
- Heat mapping
- Data segmentation
- Scroll/click mapping
- Confetti tool
Brands That Use Crazy Egg
- Zendesk
- Nokia
- Strava
- StackShare
- Angry Ventures
Make your customers go crazy with your offers using Crazy Egg.
Your A/B testing team will thank you…
The Next On My List Is...
4. Adobe Target
Adobe Target is another enterprise-grade tool you don’t want to miss out on.
It integrates with Google Analytics and Adobe Analytics.
With this tool, you can generate reports for UX testing and personalization.
You can track page views and also pause a test.
It works more or less the same as any other on-site A/B testing tool.
There is a simple 3-step process. By following that, you can create variations, segment your customers, and customize goals.
Key Features
- Easy to set up and use
- Website personalization
- Integration with Adobe Analytics
- Advanced targeting features
- Rapid test creation
Brands That Use Adobe Target
- McAfee
- Citigroup
- Sapient
- University of California
- Internet Brand, Inc
If you have deep pockets and you want to know more about your customers, Adobe Target can be a perfect choice.
Another A/B Testing Tool You Can Try Is...
5. Google Optimize 360
Have you used Google Optimize earlier? Then you must know about its premium version - Google Optimize 360.
The product comes with a suite of features.
With this A/B testing tool, you can test 36+ combinations and run 100+ experiments.
What makes Google Optimize 360 stand out from others?
You can define the audience split.
Here are some other unique features of Google Optimize 360:
Key Features
- User-friendly interface
- URL targeting
- Geo-targeting
- Analytics integration
- Navigation testing
Brands That Use Google Optimize 360
- Geologie
- Waldo
- Hint
- Studs
- Common Heir
Are you looking for a feature-heavy entry-level A/B testing Platform?
Google Optimize 360 is your answer...
6. Freshworks
Freshworks is a CRO tool you can use to analyze customer behavior.
You can use the Freshworks A/B testing tool to test and target your experiments.
Like other split testing programs, you can also integrate Freshworks with Google Analytics.
Key Features
- A/B testing and split URL testing
- Integration with Google Analytics
- Turning test variations into web pages
- Heatmaps
Brands That Use Freshworks
- Unicef
- Knose
- Foremost Media
- JLA
I'd recommend Freshworks if you're a small business with clear conversion goals.
You Can Also Try…
7. Omni Convert
Omni Convert is another CRO tool that also offers an A/B testing feature.
Why do I prefer Omni Convert over other options?
First, it is easy to use. Second, there's a range of amazing features you can use to optimize your customer journey.
Take a peek at the key features Omni Convert has in store for you.
Key Features
- A/B testing
- Conversion optimization
- Website personalization
- Segmentation
- Geo-location
Brands That Use Omni Convert
- Avon
- Covera
- Samsung
- OLX
Omni Convert can be an excellent investment if you're looking for an all-in-one marketing software and not just an A/B testing tool.
8. Hubspot’s A/B Testing Kit
Hubspot’s A/B Testing Kit includes everything you need to run split tests.
There is a test tracking template and a comprehensive manual. Also, you can find a statistical calculator to track your wins and losses.
Key Features
- Test tracking template
- How-to guide
- Statistical significance calculator
Brands That Use Hubspot’s A/B Testing Kit
- Casio
- SUBARU
- SUZUKI
- SIGNAVIO
9. Convert
Looking to invest in the best A/B testing tool 2021?
Then Convert should be on your list of options.
Convert is an A/B testing and personalization tool used by many brands these days.
With Convert, you can perform A/B testing and multivariate testing.
There is also an advanced segmentation tool. Plus, you can check the performance of all your tests by combining different metrics.
Key Features
- Personalization
- A/B testing
- Multivariate testing
- Advanced segmentation
Brands That Use Convert
- Jabra
- Unicef
- SONY
“Better has no limits.”
That’s what Convert promises...
We’re Down To Our Last Option Now...
10. Apptimize
Do most of your sales come from mobile users?
Then Apptimize could be a perfect choice.
It's a great entry-level tool anyone can use to perform basic split testing.
The visual editor is easy to use. Also, you can add dynamic variations and code blocks as per your needs.
Key Features
- Cloud-based A/B testing tool
- Activity dashboard
- Multivariate testing
- Statistical analysis
Brands That Use Apptimize
- Hotels.com
- Discovery Channel
- SKY
- OPTUS
Is A/B Testing Worth It?
Hell yes!
With A/B testing, you can take charge of your marketing efforts.
All these tools are super awesome. Which one do you think can best match your goals?
Use Debutify to give your customers what they want. It's easy to use and needs no coding!
