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Social Media Marketing
4 min read
15 Nov 2020
Many prominent e-commerce brands have achieved their marketing goals by collaborating with influencers who have encouraged people to try a new brand and become a returning buyer.
What influencers do is convince their followers to invest in a particular brand by showcasing their personalized content and targeted approach.
According to research, influencers had a higher engagement rate on Instagram than brand accounts. The study also highlights how these influencers are positioned to create brand awareness and increased sales for dropshipping brands.
The three most popular influencer marketing channels include YouTube, Instagram, and Facebook. In this post, we'll be highlighting the impact of YouTube influencer marketing on the success of your e-commerce store.
Can you imagine the online world without YouTube? Whether it's those funny pet videos that brighten up your boring evenings or beauty tutorials that help you always look at your best, YouTube is an integral element of almost everyone’s daily life.
The popularity of this effective entertainment channel is evident by some of the mind-boggling facts that we've collected from different online sources.
✔️ Users watch over 1 billion hours of YouTube videos every day
✔️ More than 1.9 billion users visit YouTube each month
✔️ YouTube is the second most visited website
✔️ Over 37% of the total mobile internet traffic belongs to YT
YouTube isn't only a great source of entertainment, but it is also widely used by digital marketers and dropshipping stores around the world to market their products and increase sales. Leverage the power of influencer marketing for your ecommerce store!
Research suggests that human beings perceive the world through their eyes and remember 80% of what they see. Some studies also reveal that the human brain processes visual content 60,000 times quicker than any other form of content.
If you upload anything on YouTube, people will watch it sooner or later. The key is to remain patient and keep on promoting your videos so that more and more people can know about them.
We only trust things we see with our own eyes, right? When you market your products and services through videos, people tend to remember them for a long period of time.
YouTube videos are ranked higher on SERPs. Google believes that visual content is valuable. That's why you always see videos among the first search results when you start searching for something on Google.
But is creating high-quality videos enough to boost sales?
To increase your chance of success, you have to use suitable marketing strategies to promote your videos.
YouTube influencer marketing is one of those promotional strategies that can help you convert leads into customers.
Simply put, YouTube influencer marketing is a strategy that enables dropshipping store owners to collaborate with YouTube vloggers and ask them to promote your business on their YouTube channels.
As a general rule, YouTube vloggers will create catchy YouTube videos that will help you market your products in a creative manner.
With these promotional videos, you can better create brand awareness and highlight your strengths.
While YouTube influencers create promotional videos in exchange for money, some of them can also do it for free.
The key is to find the best influencers who already have an established fan following of people who could be potential customers for your business.
Finding the best YouTube vloggers for your online store seems like a challenging task. But it doesn't have to be that tough, right?
There are certain things you can do to make this process hassle-free.
When it comes to influencer marketing, YouTube tops the list.
The platform includes multiple customer-friendly channels and is more popular and established than other social media platforms.
Apart from that, YouTube also has a dedicated advertising setup that helps dropshipping store owners to build attractive marketing campaigns in a variety of different ways.
With social networking channels, such as Facebook and Instagram, users have a feed of posts created by their friends and family.
YouTube, on the other hand, works more like a TV on which you can watch your favorite videos, subscribe to a range of channels, and make your own collection.
YouTube influencer marketing provides dropshipping stores with an opportunity to market their products in the same way as big brands do on prominent TV channels.
The only difference is that you don't have to pay charges to the channel (YouTube in this case) with influencer marketing.
Also, YouTube doesn't provide any type of technical assistance that it normally does with formal advertising. The other aspects, however, remain the same. The followers expect their favorite YouTube influencers to stay genuine.
Let's take a simple example of unboxing videos. Viewers are genuinely curious about the products that an influencer unveils during the video and expect video-makers to remain authentic so that they can get good value for their money.
Although YouTube influencer marketing is believed to be an informal way of marketing, many dropshipping stores consider it as an essential tool to boost their e-commerce sales.
Here are some of the most common types of YouTube influencer marketing campaigns you can use to attract your target audience.
As its name suggests, introductory YouTube marketing videos are used to launch a new product or service.
For instance, you can ask your influencers to create an interesting video that talks about the new product range you've just introduced for your online store.
Maintenance campaigns are designed to keep a brand in the viewer's memory. Many popular brands use this type of campaign to maintain brand awareness.
Just ensure you emphasize more on the problem-solving nature of your goods and services instead of introducing them to your target audience.
Similar to other social media networking channels, such as Instagram and Facebook, one can also use hashtags on YouTube to find specific products and services.
Influencers are highly influential individuals who make the viewer believe that they're their friends. Since fans and followers trust them, they eventually start trusting your brand as well.
The factor of trust enhances audience engagement. Unlike celebrities, YouTube influencers aren't unreachable.
The success of your dropshipping store depends on the relationship between a YouTube influencer and the final consumer.
If your chosen influencer no longer feels genuine and reliable, people will stop following them.
On the flip side, they can better influence their followers and persuade them to buy your products if they have a credible repo in front of their followers.
What sets YouTube influencers apart is their ability to connect with the audience. This personal connection can act as a powerful marketing tool for dropshipping stores that they can use to increase conversions.
Remember, influencer marketing is almost the same as other marketing channels. Make sure you create a strategy after establishing clear campaign goals.
In addition, it is also important to clearly communicate your campaign objectives with the influencers. Keep in mind, that the goals you select will have a massive impact on the videos your influencer will create for your store over time.
Choosing the right influencer can make or break a deal for you. Let's consider a simple example here. You wouldn't advertise your health or wellness product on fashion or sports channels.
Do some research and find out which specific channels are most suitable for your products. Find out channels on which your target audience is more likely to be spending their time.
Based on this research, you can easily prioritize the YouTube channels you must approach for your influencer marketing campaigns.
Budget is another key factor that impacts your decision of choosing the right influencer. It is also crucial that you choose vloggers who have the same culture as your brand.
You can also contact an influencer marketing agency to reach out to the people who're perfect for your brand.
Last but not least, choose influencers who already have an established fan following.
You wouldn't expect free advertising on TV or in the newspapers. So it is not fair to expect your influencers to promote your products without getting anything in return.
Create a budget before you contact any influencer to promote your products. If you have a tight marketing budget, then you can initially hire one or two influencers with a limited reach.
Do not expect your influencers to maintain a line of communication with the viewers. It is your responsibility to keep connected with your follower's influencers and answer queries.
No matter what you're paying to your influencers, just keep this thing in mind that they are experts with a massive fan following. People subscribe to their channels, not yours.
The worst mistake brand owners make is they provide influencers with their old TV commercials and ask to run them on their videos. Nobody will watch those videos, and this practice may also harm the credibility of the influencer.
When you hire someone to market your products, give them autonomy to accommodate your products in the best possible manner. Yes, you can share your opinions, but let the creative power stay in the hands of the influencer.
If you do not like what they create, then it's better to hire someone else who can better understand your brand's personality and tone.
Giveaways have 34% higher conversion rates than other online activities. If you're planning to host a contest in the coming days, you can ask your YouTube influencer to promote it on their channels.
You can also get exposure on any well-known YouTube channel for your upcoming product launch campaign. Influencers can help build trust for a product that has no reviews and recommendations yet.
You can also ask your influencers to review your product along with a unique coupon code that they can share with their followers to get discounts.
Once you have successfully found a YouTube influencer who understands your unique tone and brand character, consider making them your brand ambassador so that both of you can have a long-term mutually-beneficial collaboration.
YouTube influencer marketing is an effective way to connect with your target audience. Online users love video content, which makes this strategy perfect to promote products, generating leads, and creating a highly successful dropshipping store.
Have questions? Drop them in the comments section below. We would get back to you as soon as possible.
Author
Diane Eunice Narciso is a content marketer, strategist, and writer who's skilled and passionate about marketing, social media, eCommerce, etc. And is also an expert in sales and business development nurturing strategic partnerships and collaborations.
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