Here's just a few clicks more detailed breakdown of each point for automating sales before, during, and after last year's BFCM period:
1. Get started right away with a heartwarming welcome message
Automate a welcome email or SMS marketing message to new subscribers or customers immediately after they join your mailing list or they make a purchase, their first purchase. Personalize the message to new subscribers with their names and express gratitude for their support.
Introduce your brand, its values, and unique selling points to create a positive impression on brand-new customers. Consider offering a special discount or exclusive offer to incentivize their first purchase.
Provide valuable information about your products, services traffic shopping events, or any ongoing promotions to encourage engagement and conversions.
2. Don't miss out on sales opportunities by abandoning checkout flows
Set up automated abandoned cart emails to remind customers about their incomplete purchases. Include a clear call-to-action that directs them to come back to their cart with the items still available post-purchase.
Personalize the email by displaying the abandoned products, their images, and prices. Consider offering a time-limited discount or free shipping to entice customers to complete their purchases.
Use dynamic content to recommend related products based on the items in the abandoned shopping cart, increasing the chances of upselling or cross-selling.
3. Upsell and cross-sell flows can boost AOV and CLTV
Automate post-purchase email flows to recommend related or complementary products based on the customer's previous purchase history or browsing behavior.
Use personalized and relevant product suggestions and recommendations to suggest items that enhance the customer's original purchase or align with their interests. Highlight the benefits or unique features of each recommended product.
Consider offering exclusive discounts or bundle deals for upsell or cross-sell items to incentivize customers to add more to their cart, increasing the conversion rate, the conversion rate to average order value (AOV) and customer lifetime value (CLTV).
4. Boost sales with back-in-stock, low-in-stock, and price-drop flows
Implement automation to notify customers when previously out-of-stock items are back in stock or when items they showed interest in have limited availability or a price drop.
Send timely email notifications to create a sense of urgency and drive sales. Include a direct link to the product page for easy access to purchase.
Consider offering limited-time discounts or exclusive offers for these items to encourage customers engaged to take immediate action.
5. Use win-back flows to bring back customers engaged
Set up automated win-back email campaigns targeting customers who haven't made a purchase in a while. Segment your customer base based on their engagement level and tailor your messaging accordingly.
Craft personalized emails that remind customers of their past purchases and highlight new products or promotions that may interest them.
Offer exclusive discounts, loyalty rewards, or personalized recommendations to reward shoppers re-engage and re-activate these to keep customers back. Create a sense of urgency by setting expiration dates on these offers.
6. Follow up after purchase to nurture retention
Automate post-purchase follow-up emails to express gratitude for the customer's purchase and provide order updates. Include a summary of the purchased items and any relevant tracking information.
Encourage customers to come back and share their feedback or reviews about the products they purchased. Provide clear instructions on how to leave a review and express appreciation for their input.
Include personalized recommendations for future purchases based on their buying history or related products. Offer incentives such as a discount code for their next purchase to nurture customer loyalty and retention.
7. Keep track of review request flows
Automate review request emails to be sent to customers after a reasonable period following their purchase. Customize the timing based on your industry and product delivery time.
Craft a compelling email that highlights the importance of their feedback and its impact on your business. Include a direct link to the review platform or a review submission form to make it easy for customers to leave their feedback.
Consider offering a small incentive, such as a discount on their next purchase or entry into a giveaway, as a token of appreciation for their time and effort.
8. Keep loyalty flowing with a strong finish
Implement automated loyalty programs or rewards systems to show loyalty flows incentivize repeat purchases and foster customer loyalty.
Send personalized emails to your loyal customers, offering exclusive discounts, free shipping, early access to new products, or VIP with all the exciting perks together. Make sure they feel valued and appreciated for their continued support.
Encourage referrals by automating referral programs that reward existing customers, for bringing in new customers. Provide them with unique referral links and incentives to share with their network.
Remember to track the performance of your automated sales workflows, analyze key metrics, and make data-driven optimizations to continuously improve your automation marketing efforts further. Tailor the messaging and timing of your emails based on your audience's preferences and behavior to maximize the effectiveness of your sales automation strategies.
