At one point in building your eCommerce business, you might have wondered...
"What if I sell multiple products on my online store? Surely the more products I show, the more chances I have of having a hit product!"
This seems logical enough while coming up with a product idea. Selling just one product seems like it would slow down your success. I know it sounds risky.
But consider this...
Focusing on just one product means you won't have to spend all your time and effort looking for various high-demand products.
Plus, one-product Shopify stores are underrated. You will be reaching out to an untapped niche audience to sell online.
And these one-product Shopify store examples are the best way to show you how you, too, can thrive with a one-product Shopify store.
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Today, you'll find out...
- What entails a one-product Shopify store
- The benefits you will reap with a single product Shopify store
- Best one-product Shopify store examples
- Important factors on how to create a successful one-product store
Let's start with the basics...
What Is A One-Product Shopify Store?
A one-product store is an online store that features a single product or service. They specialize in selling a single item or a closely related range.
Some one-product stores sell additional accessories or variants. This helps upsell the product, increasing the eCommerce store's Average Order Value (AOV).
These online stores often target niche markets with unique or specialized products, catering to specific customer needs and preferences.
As you can see, a one-product Shopify store focuses on one product. This means you will have all the benefits that come with it.
Let me tell you...
What Are The Advantages Of A One-Product Shopify Store?
As an eCommerce business owner, you know how you have to juggle several balls in the air.
You have to watch your online store every day, sell products left and right, tweak aspects, and continuously improve your site and marketing campaigns.
Yep, an eCommerce business requires a lot of time and effort.
But when you strip down your Shopify store to one signature product, you can enjoy...
Hassle-Free Process
Did you know that having too many choices can cause someone to feel confused, anxious, and dissatisfied?
Because of this, customers will not buy anything at all.
But with a one-product store, you can lessen that burden of complication for your customers. Their purchasing decision will have less friction.
Plus, managing a one-product Shopify store will also simplify your operation.
That leads to...
More Effective Marketing Strategy
With a clear focus on your niche, crafting a strategy will be a smoother process. You can easily define your brand identity and value proposition with a one-product store.
And your digital advertising will also be more straightforward. How so?
Google and Facebook's algorithms find their data about the users that buy from your one-product Shopify store. Your target audience will even be more targeted with such serious data.
One-product stores also enjoy the benefit of...
Monopolizing Demand
A one-product store means that customers will not find what you are offering easily from somewhere else.
That creates a sense of scarcity. Which creates a higher demand for your single-product store.
We're not yet done with the benefits you can reap. A single-product store can also help you...
Manage With A Small Team
Just think about it: A one-product store won't need a lot of people to run.
You won't have to hire many hands to handle production, lead marketing strategies, shipping, etc.
A single-product store does not also need a lot of maintenance. Heck, you don't even need multiple product pages on your site!
You will only have to consider hiring more for your team when expanding your product line.
Customers find several stores to be lacking in customer service. But you won't have that problem with a one-product store...
Offer The Best Customer Service Experience
Can you imagine seamlessly accommodating all of your customers?
You won't have to just imagine when you are running a single-product store.
Since you are only focusing on a single product, you can optimize the customer experience. You will know every nook and cranny of your product, making it easier for you to answer any questions they may have.
Don't these benefits squash your worries about building a one-product store?
The following one-product Shopify stores I'll show you will prove it!
8 One-Product Shopify Store Examples You Need To See
Let's start with this one-product store I particularly like...
1. Bottlecup
A water bottle and a coffee cup? Yes, please!
Bottlecup offers a 2-in-1 product with it’s reusable water bottle with a detachable cup. It’s very appealing to eco-conscious consumers who want convenience.
Need more details? No problem! They have a comprehensive product page listing all the details and benefits of their product.
This one-product store also proudly displays testimonials from their happy customers. They use a combination of carousel displays of reviews and photos of customers showing their Bottlecups.
On the other hand, if you’re looking to simplify your skincare routine, this next single product store can help you...
2. State of Kind
State of Kind will simplify your skincare routine. Literally.
Its all-in-one night cream, the Kindly Restore, claims to nourish, hydrate, and repair your skin while you’re catching some zzz’s.
Just like how they keep their product simple, their website is also simple and clean. Yet, it doesn’t lack the needed details to remain compelling.
Of course, they also highlighted reviews from their satisfied customers on their homepage and product page.
3. By Heart
It doesn't get more signature than this product. By Heart sells infant formula.
But it’s not just like any other infant formula on the market. It claims its product to be the closest to breastmilk!
But this brand knows that consumers are now smarter. So, they go hard on proving their credibility through social proof.
They start by displaying reviews on various sections of their website.
Next, they added reviews featured on various popular sites.
Trust badges? They also have it.
You can also find this gallery of experts involved in developing this product…
And to prove that the “25 years of clinical trial” is not just made up, they made the study available to the public! Just download it and read it.
The next online store is a unique one...
4. MindJournal
You might be familiar with a few one-product stores that offer journals. Most of them are marketed toward women.
But the online store MindJournal target audience is different.
This journal is specifically designed for men. The founder explained that men are less likely to speak about their mental health or seek help.
Their product provides men a safe space to offload and improve their health and happiness.
They even have a section on how their journal works!
A one-product store usually relates to a general store. But online services can also be one...
5. Turned Yellow
Turned Yellow offers personalized portraits in The Simpson's style.
Their site shows the three steps you can take to turn yourself into a Simpson character. Their call to action is also engaging with the words, "Turn Yellow."
And unlike other single-product stores, they fulfill their orders on a print-on-demand service.
For eCommerce businesses starting out, you can learn from this brand how you can get started without investing that much in your inventory.
Up next is...
6. SpotOn
Pet lovers are always on the hunt for the best products for their fur babies.
And SpotOn is a hit among dog lovers!
It’s an innovative GPS dog fence. Yep! It’s a fence, but without wires.
Unlike other GPS dog fences, it doesn’t require subscriptions. You can use it right out of the box.
However, because it’s a unique product, many may still not be familiar with how it works. But SpotOn addresses this concern by including an engaging demo video.
Another concern of potential customers is the ease of use.
Just 3 easy steps. That’s all it takes to let your dog live leash-free!
Like other brands mentioned earlier, SpotOn didn’t shy away from showcasing its awards and customer testimonials.
With over 5000 5-star reviews, there’s no doubt SpotOn is well-loved by dog lovers. It allows their beloved dogs to have fun while keeping them safe.
The following store also concerns security...
7. Stop-the-Fire
Another noteworthy single product Shopify store is Stop the Fire.
This store sells high-quality fire blankets. It's used to extinguish a fire or for emergencies where you can use it as a fire shield.
That's as niched as it gets!
To upsell, this online store lets customers buy in packs to get a discount.
And finally, we have…
8. WaveBeamPro
Having a hard time finding the perfect headlamp?
WaveBeamPro makes sure you won’t look anywhere else.
All of WaveBeamPro’s features and benefits are showcased through high-quality images and videos. Plus, concise descriptions!
And to help shoppers decide, there’s also a comparison table. It looks like WaveBeamPro is a clear winner on this one.
Lastly, this brand also offers a 30-day moneyback guarantee and a 1-year warranty. All these can help can help shoppers feel more confident about their purchase.
And these are the best one-product Shopify store examples to inspire you to create your own!
Let's break down what you learned from them, shall we?
Key Factors of A Successful One-Product Shopify Stores
To build a well-converting one-product eCommerce store, you have to sell...
Unique Product
Don't forget... You will only be selling a single product. So an "okay" or "fine" product will not cut it. You have to choose an outstanding product to sell.
To help you out, look for a product that is hard to find, hard to guess the price, and interesting.
The purpose of your product should also be clear. Your customers need to quickly know how they can benefit from it. It should fill a gap in the market or should meet your customers' specific needs.
Another factor is...
Captivating Hero Display
Your hero image is the first thing visitors see, so make it count!
Use a bold, eye-catching photo or video that highlights your product's best features and instantly grabs attention.
Then, pair it with...
Clear Value Proposition
Make it instantly clear why your product is a must-have.
Highlight the unique benefits and how it solves a problem right at the top of your site.
Social Proof
63% of consumers are likelier to buy from an online store with product ratings and reviews.
This rings particularly true for a single-product Shopify store. Existing customers can vouch for the quality of your products.
New visitors will feel more confident about their purchasing decisions.
Of course, your words also matter...
Impressive Product Description
You always have to answer your customers' questions, "What's in it for me?"
The copywriting of your product description should address the customer's pain points. So, focus on the benefits of your product features, what makes it unique and innovative, and how it solves your target customers' needs.
Make use of facts and numbers instead of top-shelf words such as "market-leading" or "top one." Here are some product description examples.
With an impressive product description also comes...
High-Quality Products And Videos
How do you show potential customers that your brand is proficient and professional?
By using superb visuals.
Make sure that you optimize your site for mobile devices. Invest in product photography. Create videos that feature your product in an everyday setting.
And don't forget to consider these factors, too:
Mobile Optimization
With most shoppers on their phones, make sure your store looks flawless on any screen. A great mobile experience can make or break your sales.
Seamless Navigation
A clutter-free, easy-to-navigate store keeps visitors focused. Guide them smoothly from the product page to checkout.
Strong Call-to-Action (CTA)
Use clear and compelling CTAs like "Get Yours Now" or "See How It Works" to drive purchases. A direct CTA moves visitors closer to hitting “Buy.”
Fast Load Times
Slow sites lose sales. So, keep your store fast! Make sure images, videos, and other elements load quickly.
Simple Checkout Process
Remove any unnecessary steps in checkout. The faster your customers can complete their purchase, the better.
Most importantly...
Select The Perfect Single Product Shopify Theme
This eCommerce platform has some custom themes for each store to use.
But you should use the best Shopify theme that easily accommodates the needs of a single-product Shopify store.
And if you are looking for a free theme that is also the best one-product theme, you don't have to look any further...
Create Your Own Successful One-Product Shopify Store!
When you sell a single product, you reduce the things you need to focus on as a business owner.
And that boosts your chances of achieving financial success!
Let me take another worry off your shoulders...
Choose Debutify as your profitable single product Shopify theme!
With Debutify as your Profit Optimization Partner, you can seamlessly run your online store to its fullest potential.
It also offers 70+ widgets that improve Shopify conversions, AOV, and increase profits!
